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What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Fine Bros Backlash and the Problem with Licensing Video Content

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This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the

Posted in brands, Buzzfeed, comments, Content ID, copyright, formats, legal, licensing, television, trademark, viacom, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Top 3 Facebook Video Ad Formats for 2016

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Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?

Posted in ads, Buzzfeed, captions, education, Facebook, Facebook Video, Facebook Video Ads, Final Cut, formats, instructional videos, marketing, post-production, short-form, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

New YouTube Sponsored Cards Offer Extra Income for Creators

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YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.

Posted in ads, advertising, formats, Interactive Cards, mobile, monetization, Video Advertising, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips Tagged with: , ,

How-to Record 4K Video on Your New iPhone 6s, 6s Plus

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The new iPhone 6s and 6s Plus models come with 4K recording functionality, but not as standard. We show you how to enable this functionality in three very easy steps.

Posted in 4K, Apple, camera, film, formats, iOS, iPhone, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

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Up to now, video advertisers working on both ‘YouTube TrueView’ and ‘AdWords for Video’ campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining ‘Search’, ‘Display’, and

Posted in advertising, Adwords, Adwords for Video, analytics, conversion, formats, remarketing, video ad, Video Advertising, video campaign, Video Production Tips, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

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YouTube’s CEO Susan Wojcicki recently confirmed that the site’s three main priorities are “Mobile. Mobile. Mobile”. That shouldn’t come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices

Posted in ads, advertising, consumption, digital video, engagement, formats, Millennials, mobile, Mobile Video, mobile video advertising, research, smartphone, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

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As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how

Posted in editing, editing software, equipment, formats, Google Plus, Hangouts on Air, iMovie, lighting, microphone, optimize, screencast, software, Video Production Tips, vlog, vlogger, Web Series, web show, YouTube, YouTube Marketing Tips Tagged with: , ,

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