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Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

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We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

TV Sized Football Audiences on YouTube for UEFA Euro 2016

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Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

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2015 was a momentous year in video marketing, so let’s take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical

Posted in advertising, branded video, brands, Buzzfeed, content marketing, engagement, Facebook Video, football, freebooting, infographic, metrics, ReelSEO, soccer, strategy, TubularLabs, Vidcon, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Football on YouTube: Branded Videos Generate 22% More Views [Report]

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Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video

Posted in branded video, brands, Brazil, engagement, Facebook, football, influencers, report, soccer, social media, Social Video, sports, study, TubularLabs, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, World Cup 2014, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

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Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

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The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand

Posted in ads, advertising, brands, engagement, Facebook, football, marketing, soccer, Social Video, sports, strategy, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

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As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year’s game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing

Posted in easter egg, football, funny, strategy, Super Bowl, super bowl ads, video ad, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking

Posted in advertising, brands, case study, commercial, engagement, events, football, Google, hero, hub, hygiene, marketing, sports, strategy, Super Bowl, super bowl ads, tent-pole, Video Advertising, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Top 20 Most Shared Online Video Ads For November 2014

Penguins, ducks, WWI footballers, and LeBron James were among the stars of the top 20 most shared online video ads of November 2014. These ads were favorites with thousands of users across Facebook, Twitter, and the blogosphere.

Posted in Australia, Christmas, commercial, Disney, Facebook, football, Nike, Nintendo, non-profit, Social Video, Unruly, video ad, Video Advertising Trends & Tips, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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