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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

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Videos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it’s a prime target for online

Posted in cable TV, CNN, engagement, Leaderboards, news and politics, Nielsen, Social Video, television, TubularLabs, video platforms, Video Production Tips, video views, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

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We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

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What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Posted in brands, digital video, engagement, ESPN, Facebook Video, Instagram, marketing, NBA, Social Video, sports, Super Bowl, super bowl ads, TubularLabs, Twitter, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

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Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best

Posted in algorithm, best practices, brands, distribution, engagement, Facebook, live stream, Live Video Streaming, marketing, metrics, Social Video, social video marketing, strategy, Tubular Insights, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, whitepaper, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Top Trends and Insights for Video Marketing in 2017

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In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Posted in brands, content marketing, Facebook Video, Google, Instagram, Millennials, SnapChat, statistics, streaming, Tubular Insights, Twitter, video marketer, video marketing, Video Production Tips, Vine, virtual reality, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Brands Can Make the Most Out of Christmas Video Marketing

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It’s that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer),

Posted in ad campaign, brand awareness, Christmas, engagement, Facebook Video, metrics, Mobile Video, retail, Tubular, Video Advertising, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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