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Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Top Online Video Creators Across Social: April 2017

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According to the latest online video ranking leaderboards from Tubular, The DoDo, Viral Thread, The LAD BIble, and UNILAD were some of the top video creators across the big social video platforms in April 2017.

Posted in brands, engagement, Facebook, Instagram, Leaderboards, original content, publishing, social network, Social Video, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

Group Nine Media steals the show at #NewFronts2017

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Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and

Posted in brands, digital media, discovery, distribution, engagement, Facebook, Leaderboards, long-form, mobile, Newfronts, NowThis, programming, Video Industry Events, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips Tagged with: , ,

The Top Facebook Video Publishers: April 2017 Most-Popular

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Viral Thread, Ladbible, Food Network, The Daily Mail, and NTD were some of the most-watched publishers on Facebook for video content in April 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Posted in Facebook, Facebook Video, Leaderboards, original content, social media, social network, Social Video, TubularLabs, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

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67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Posted in ads, AI, digital video, Facebook, marketing, Newfronts, politics, smartphone, Twitter, VICE, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

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At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Turner #NewFronts2017 Touts Bleacher Report, Teases Casey Neistat Project

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In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.

Posted in advertising, Bleacher Report, engagement, Facebook, Newfronts, programmatic, Samsung, Tubular, Turner, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Facebook Dwell Time: What Video Marketers Need to Know

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While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your

Posted in brand awareness, brands, comments, engagement, Facebook, Facebook Video, social media, Social Video, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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