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How To Scale Your Business With Video Ads

Facebook Share Twitter Share Google+ Share Watch on YouTube: Ever wanted to scale and grow your business with video advertising? At first, it’s certainly not a straight forward thing to tackle. But in today’s video, I start de-mystefying how

Posted in Blogging, Entrepreneurship, Facebook Video Ads, facebook video marketing, gideon shalwick, grow your business, how to grow your business, how to scale your business, scale your business, veeroll, Video Advertising, video marketing, Video Production Tips, YouTube Marketing Tips, youtube video ads, youtube video marketing Tagged with: , ,

Top 3 Facebook Video Ad Formats for 2016


Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?

Posted in ads, Buzzfeed, captions, education, Facebook, Facebook Video, Facebook Video Ads, Final Cut, formats, instructional videos, marketing, post-production, short-form, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Video Advertisers: Viewability and GRPs Are Not the Metrics You Need


Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?

Posted in ad campaign, ad impressions, ads, advertising, brand awareness, brands, Facebook, Facebook Video Ads, Google, metrics, Video Advertising, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What I Learned by Missing the First Week of Digital Content NewFronts


The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.

Posted in advertising, auto-play, autoplay, branding, Facebook Video Ads, IAB, metrics, Newfronts, Pew Research, programming, research, Video Advertising, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Are Advertising Executives Rooting for Facebook Video Ads?


A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

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