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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

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The Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Posted in Amazon, brands, broadcast, consumption, digital video, engagement, events, Facebook, Facebook Live, Google, influencers, Livestream, marketing, NBC, original content, Tubular, Twitch, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Brands Need to Take Notice of Instagram Stories

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Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of ‘Stories’, video marketers have a unique opportunity to harness this new feature and use it to their

Posted in brands, events, Instagram, Instagram Stories, Instagram video, SnapChat, social media, Social Video, sports, storytelling, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Conversations & Connections: Why VidCon 2016 Was the Best Yet

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Over 25,000 online video professionals, creators, fans, and press attended VidCon 2016, and this year’s event was the best yet in terms of content, connections, and conversations.

Posted in best practices, events, ReelSEO, Vidcon, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

No Movie Trailer Is Without Sin: CinemaSins Review 2016 Oscar Nominees for Best Picture

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When it comes to movie trailers for the 2016 Best Picture Nominees, viewer engagement is higher on Facebook than on YouTube. Across all social video platforms, there has been a 236% increase in views compared to the same time last

Posted in engagement, events, Facebook, film, FOX, marketing, movie trailers, movies, Social Video, studio, studios, subscribers, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

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In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

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CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it’s definitely worth keeping an eye on the news coming out of Las Vegas, even if you can’t attend in

Posted in CES, events, ijustine, Netflix, Samsung, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Is YouTube Becoming the World's Most Important Resource for Modern History?

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For the past 100 years, news corporations and filmmakers have been frantically capturing the most important events of a generation on camera. Now, millions of minutes of that footage is being uploaded to YouTube for today’s student, teacher, and history

Posted in broadcast, cable television, documentary, education, events, Millennials, political, research, video marketer, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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