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Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

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Going to #NewFronts2017? Get one of our exclusive Tubular Tear Sheets and have key benchmarks & at-a-glance data on each presenter at your fingertips.

Posted in brands, engagement, Facebook Video, National Geographic, Newfronts, Social Video, studios, Tubular, Video Industry Events, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

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Artificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Posted in AI, analytics, big data, engagement, Google, machine learning, marketing, monetization, research, Tubular, video ad, Video Advertising, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

Most Popular YouTube Creators March 2017 – YouTube Channel Rankings

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Videos uploaded to YouTube in March 2017 generated over 160 Billion views, and music, and music-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, music video, original content, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top Online Video Creators Across Social: March 2017

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According to the latest online video ranking leaderboards from Tubular, BuzzFeed’s Tasty, Viral Thread, The LAD BIble, The Daily Mail, and UNILAD were some of the top video creators across the big social video platforms in March 2017.

Posted in brands, Buzzfeed, engagement, Facebook, Instagram, Leaderboards, original content, publishing, social network, Social Video, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

5 Brands and Publishers Killing It with Instagram Video in 2017

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Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

Posted in Buzzfeed, engagement, Instagram, Instagram video, Instavids, meme, NBA, Social Video, sports, strategy, video marketer, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Here’s Why National Geographic Rules Social Video

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National Geographic has always been famous for its powerful storytelling, so its no surprise that it’s finding huge success as an online video publisher on platforms like Instagram and Facebook.

Posted in brands, engagement, Facebook, Instagram, National Geographic, social media, Social Video, storytelling, strategy, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

News and Sports Publishers Back Sponsored Video to Win

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Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers.

Posted in advertising, Buzzfeed, engagement, Facebook, influencers, news and politics, NowThis, Social Video, sponsored video, Tubular, Video Advertising, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

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How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Posted in advertising, beauty, brands, engagement, Facebook, influencers, Instagram, Instagram video, marketing, report, Social Video, study, Tubular, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

User-generated March Madness Videos Explode on Instagram

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Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

Posted in engagement, Facebook, Instagram video, March Madness, metrics, social media, Social Video, sports, subscribers, Super Bowl, Tubular, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

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