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Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities


YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Video Creators: How-to Properly Disclose Paid Endorsement Deals


The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in

Posted in ads, advertising, description, endorsements, FTC, how-to, sponsorship, user-generated content, Video & The Law, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

It’s a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that’s totally against current FTC guidelines. In this week’s How To’s Day, we discuss how you can properly

Posted in advertising, agencies, brands, endorsements, FTC, how-to, Machinima, Microsoft, Reel Videos: Video Marketing Tutorials, Tips & Interviews, review, sponsorship, Twitch, Video & The Law, Video Production Tips, Xbox, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

5 Things You NEED to Know Before Creating Sponsored Video Content

Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.

Posted in collaboration, comments, commercial, endorsements, Fan Funding, sponsorship, Tip Jar, tips, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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