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How SketchShe are Turning Viral Video Success into Long-term Business Success

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SketchShe, the comedy threesome that went viral with their lip sync videos, share some insight into working with brands, and turning viral video success into long-term business success.

Posted in actors, Australia, beauty, brands, collaboration, end slate, Facebook, influencers, Instagram, social media, Vidcon, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Late Night Television's Takeover of YouTube

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Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television’s

Posted in advertising, brands, broadcast, channel trailer, collaboration, end slate, engagement, strategy, subscribers, television, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Shure: YouTube Channel Review – Through the 'Reel' Wringer

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Through the Wringer’, our video marketing series takes an behind-the-scenes look at a top brand’s YouTube channel and reviews the video marketing strategy of its content, along with insights on programming, marketing, and audience strategy. This week, audio and microphone

Posted in branded video, description, end card, end slate, marketing, optimization, product videos, Reel Videos, search results, Through the Wringer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

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Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

We’re all about YouTube Playlists on this week’s ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube’s number one ranking factor.

Posted in end card, end slate, hero, hub, hygiene, playlists, podcast, ReelSEO, video marketing, Video Production Tips, watch time, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube optimization Tagged with: , ,

Watch Time: A Guide to YouTube's Most Important Ranking Factor

With 100 hours of video uploaded to the site every minute, YouTube needs an effective way to ‘judge’ the quality of the video content it recommends. There are a number of factors, but the most important is Audience Retention, or

Posted in algorithm, analytics, annotations, consumption, discovery, end card, end slate, engagement, indexing, long-form, metrics, optimization, PewDiePie, playback, playlists, search results, strategy, subscribers, thumbnails, Video Production Tips, Video SEO, video views, watch page, watch time, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]

What makes a great YouTube End Card? What is a YouTube Channel Trailer & why should you have one? Find out the answer to these and other questions on ReelSEO’s TubeTalk, the best podcast for YouTube Video Marketing Tips.

Posted in end card, end slate, Google, podcast, subscribers, tips, video editor, video marketing, Video Production Tips, watch time, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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