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Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

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Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are

Posted in earned media, engagement, Facebook, Facebook Video, influencer marketing, live stream, Live Video Streaming, Social Video, Star Wars, streaming, unboxing, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

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Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we’ve put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download

Posted in consumption, distribution, earned media, gaming, Instagram video, marketing, tips, video campaign, video marketer, video marketing, Video Production Tips, whitepaper, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign

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Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns?

Posted in advertising, brands, collaboration, earned media, influencers, social media, strategy, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

NEW – Top Video Creator Rankings Across Social Video Platforms: May 2015

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According to the latest online video ranking leaderboards, BuzzFeedvideo, TaylorSwift, and WWE were some of the top video creators across the big social video platforms in May 2015.

Posted in comments, earned media, engagement, Facebook, influencers, Instagram video, Social Video, social video rankings, strategy, subscribers, TubularLabs, unboxing, Vevo, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

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Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator

Posted in brands, demographics, digital video, earned media, Facebook, influencers, Instagram video, marketing, partnership, sponsorship, TubularLabs, user-generated content, video platforms, Video Production Tips, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad

Posted in ads, distribution, earned media, engagement, Facebook, pre-roll, social network, Social Video, strategy, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube advertising, YouTube Channel, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement

Posted in analytics, earned media, engagement, games, infographic, marketing, Minecraft, PewDiePie, strategy, subscribers, unboxing, video game, Video Production Tips, video views, Xbox, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week’s TubeTalk, the best YouTube marketing podcast around.

Posted in Adwords for Video, annotations, best practices, brands, distribution, earned media, InVideo Programming, owned media, paid media, programming, subscribers, tips, video game, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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