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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn’t replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.

Posted in ads, advertising, Adwords, brands, Comscore, comScore Video Metrix, display advertising, Facebook, Google, marketing, strategy, video ad, Video Advertising, video marketer, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it’s Mobile that’s on target to outgrow Search

Posted in ads, advertising, automotive, brands, digital video, display advertising, IAB, mobile, Mobile Video, mobile video advertising, report, retail, Rich Media, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week’s Creator’s Tip, we discuss the most effective types of video for each YouTube ad

Posted in display advertising, formats, marketing, pre-roll, video ad, Video Advertising, Video Production Tips, Videos About Video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

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