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10 Video Marketing Lessons from the Top Brands and Video Creators of 2015

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2015 has been an exceptional year for online video. We’ve seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. Join us as we take a look at some of the best videos of the

Posted in branded video, brands, Buzzfeed, Disney, GoPro, influencers, video marketing, Video Production Tips, viral video, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand

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CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube

Posted in branded content, Disney, engagement, marketing, monetization, social network, strategy, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

What this Disney Musical Can Teach Video Marketers About Influencer Marketing

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Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s ‘Newsies’ musical offers some strategic insights about key influencers and how to reach out to them.

Posted in brands, demographics, Disney, engagement, Facebook, influencer marketing, influencers, marketing, playlists, social media, social network, subscribers, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube community, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated

Posted in beauty, brands, Disney, earned media, Google, influencers, iPhone, parody, research, review, search results, unboxing, video marketing, Video Production Tips, video views, Xbox, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Top 20 Most Shared Online Video Ads For November 2014

Penguins, ducks, WWI footballers, and LeBron James were among the stars of the top 20 most shared online video ads of November 2014. These ads were favorites with thousands of users across Facebook, Twitter, and the blogosphere.

Posted in Australia, Christmas, commercial, Disney, Facebook, football, Nike, Nintendo, non-profit, Social Video, Unruly, video ad, Video Advertising Trends & Tips, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube

Posted in branded content, brands, Christmas, collaboration, comments, Disney, earned media, engagement, how-to, influencers, social media, strategy, subscribers, unboxing, uploading, video marketing, Video Production Tips, video views, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three

Posted in branded video, brands, Disney, engagement, travel, video marketer, Video Production Tips, viral video, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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