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Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

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A month into a project to rediscover online video in 2016, and we’ve noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of

Posted in autoplay, discovery, engagement, Facebook, Google, home page, Social Video, thumbnails, user experience, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

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With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with

Posted in discovery, Facebook, Google, mobile, social media, Social Video, Twitter, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Gaming on YouTube: The New Gaming PR Machine

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Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.

Posted in discovery, exposure, games, gaming, guest, influencers, marketing, PewDiePie, podcast, strategy, Twitch, video game, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Is YouTube Testing New Search Results for Specific User Queries?

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YouTube is constantly testing new features that will improve the user experience on the site. We’re currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for

Posted in algorithm, discovery, exposure, Google, Halloween, search results, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

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Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Is the YouTube Algorithm Becoming Too Predictable?

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As the world’s biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content – and that’s making the user experience

Posted in ads, advertising, algorithm, comments, discovery, engagement, gaming, long-form, music video, pre-roll, user experience, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

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Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top 9 Things I Learned From the Industry Track at VidCon 2015

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The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of

Posted in algorithm, conference, discovery, embed, Facebook, Jim Louderback, optimization, optimize, presentation, strategy, thumbnails, uploading, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, watch time, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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