Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.
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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.
The Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.
YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t…
These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the…
The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn’t disclose how much money YouTube is making, experts estimate the video platform’s annual revenue has now reached $10 billion.