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Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

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The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to

Posted in advertising, beauty, brands, demographics, engagement, Facebook, influencers, Instagram, marketing, social media, video marketing, Video Production Tips, video views, webinar, YouTube, YouTube Marketing Tips Tagged with: , ,

Beauty on YouTube: Brands, Influencers and the Millennial Woman

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Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty

Posted in beauty, brands, demographics, engagement, influencer marketing, influencers, TubularLabs, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How NowThis Became the Most Watched News Publisher on Facebook

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NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Posted in 18-34, 360 degree video, brands, consumption, demographics, distribution, engagement, Facebook, Facebook Video, Millennials, news and politics, NowThis, partnership, playlists, political, publishing, short-form, social media, Social Video, strategy, video marketing, video platforms, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Are Video Advertisers Targeting the Right Audience on YouTube?

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Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge

Posted in ads, advertising, brands, demographics, Google, influencers, marketing, Millennials, remarketing, smartphone, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

Facebook Knows When You Are Sleeping; It Knows When You’re Awake

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Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does – and that’s

Posted in demographics, engagement, Facebook, metrics, mobile, Mobile Video, social network, Social Video, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

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Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube

Posted in Black Friday, demographics, Google, Google Trends, Quantcast, retail, sales, search engine, Thanksgiving, TV, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton

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In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to

Posted in comments, demographics, engagement, metrics, political, TubularLabs, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

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Airbnb and Uber may not be direct competitors, but they are both leading brands in the ‘on-demand’ economy. We look at how both companies are using video to tell there particular stories, and find that there’s plenty of room for

Posted in brand awareness, brands, demographics, engagement, marketing, social media, subscribers, travel, video marketer, video marketing, Video Production Tips, video views, viral video, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What this Disney Musical Can Teach Video Marketers About Influencer Marketing

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Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s ‘Newsies’ musical offers some strategic insights about key influencers and how to reach out to them.

Posted in brands, demographics, Disney, engagement, Facebook, influencer marketing, influencers, marketing, playlists, social media, social network, subscribers, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube community, YouTube Creator Playbook, YouTube Marketing Tips Tagged with: , ,

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