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VidCon Europe 2017: 15 Takeaways for the Online Video Industry


VidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

Posted in advertising, algorithm, branded video, conference, custom thumbnails, Facebook, influencer marketing, Instagram, Jim Louderback, original content, programmatic, SnapChat, social media, Social Video, tips, Tubular, Vidcon, Video Advertising, Video Industry Events, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Video: Expert Insights & Latest Best Practices [Interview]


Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Your B2B Business Can Get Real Long-Tail Value From YouTube


A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload.

Posted in algorithm, best practices, custom thumbnails, embed, marketing, optimization, search results, Social Video, tips, Video Production Tips, YouTube, YouTube Channel, YouTube long-tail, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

6 Killer Tips to Make Your Custom Thumbnails Pop


A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these

Posted in algorithm, best practices, branding, Buzzfeed, custom thumbnails, optimization, strategy, tips, Video Production Tips, Video SEO, YouTube, YouTube Marketing Tips Tagged with: , ,

How Home Depot is Winning with How-To Video Content


Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It’s a great example

Posted in brand awareness, branding, custom thumbnails, engagement, hero, hub, hygiene, marketing, tent-pole, video campaign, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All


YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

Posted in annotations, comments, custom thumbnails, gaming, Interactive Cards, live stream, Livestream, mobile, monetization, streaming, subscriptions, thumbnails, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top

Posted in brands, Camtasia, custom thumbnails, marketing, optimize, playlists, ReelSummit, small business, social media, strategy, subscribers, Techsmith, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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