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11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom

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Big brands know what it takes to run a successful video marketing campaign, so let’s take a look at 11 of the most effective marketing strategies to use when creating, or promoting, video content.

Posted in brands, corporate, marketing, Microsoft, Motorola, sales, Skype, social media, sports, strategy, teens, video marketing, Video Production Tips, video strategies, YouTube, YouTube Marketing Tips Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why Safety Videos are the New Video Marketing for Airline Brands

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Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing

Posted in airline safety videos, brand awareness, brands, corporate, engagement, Facebook, instructional videos, playlists, social media, strategy, TubularLabs, video marketing, Video Production Tips, viral, viral marketing, Viral Video Marketing, Virgin, YouTube Channel, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald’s USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the

Posted in branding, Canada, corporate, engagement, influencers, social media, social media marketing, Social Video, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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