Blog Archives

Auto Added by WPeMatico

How to Convert a Viral Video Viewer: The Harmon Brothers Model

viral-video-harmon-brothers-200x133

The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

Posted in advertising, branded video, branding, conversion, Facebook, marketing, Orabrush, video marketing, Video Production Tips, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

Online-Video-Metrics-that-Really-Matter-For-Brand-Advertisers-and-Their-Ad-Agencies-200x129

We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Online-Video-Metrics-That-Really-Matter-for-B2B-B2C-Influencer-Marketers-200x129

In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

5-reasons-online-video-marketing-200x124

The statistics don’t lie – online video is huge. If your business hasn’t yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you’re left behind.

Posted in branding, conversion, Facebook, Instagram, marketing, mobile, social media, strategy, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

youtube-influencer-marketing-campaigns-200x133

Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How to Keep on Top of Video Marketing News, Trends, and Insights

how-to-keep-up-video-marketing-tips-and-trends-200x150

Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.

Posted in advertising, brands, case study, conversion, digital video, engagement, Facebook, Google, Instagram, marketing, TubularLabs, Twitter, video marketer, video marketing, Video Production Tips, video strategies, video views, Vine, YouTube, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

youtube-shopping-ads-200x180

YouTube has announced the introduction of ‘Shopping Ads’ which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner

Posted in 18-34, ads, Adwords for Video, brands, conversion, Interactive Cards, marketing, product placement, product videos, Video Advertising, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

youtube-trueview-ads-google-adwords-200x113

Up to now, video advertisers working on both ‘YouTube TrueView’ and ‘AdWords for Video’ campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining ‘Search’, ‘Display’, and

Posted in advertising, Adwords, Adwords for Video, analytics, conversion, formats, remarketing, video ad, Video Advertising, video campaign, Video Production Tips, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

how-much-money-can-you-make-from-youtube-200x143

Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

ATTN B2B Marketers: How's Video Working for You? [Survey]

b2b-video-marketing-200x118

As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you’re part of a B2B marketing team, we’d love you to

Posted in B2B, business video, conversion, marketing, survey, video marketer, Video Production Tips, Web Video Industry News, web video marketing council, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories