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When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

The ‘Crash the Super Bowl’ competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it’s the brand

Posted in ads, advertising, brands, commercial, contest, Hollywood, internet marketing, Social Video, Super Bowl, television, video ad, Video Advertising Trends & Tips, video contest, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become

Posted in Adwords for Video, Blogging, collaboration, comments, contest, email marketing, exposure, google hangouts, Google Plus, optimization, playlists, QR Code, search results, social media, thumbnails, video marketing, Video Production Tips, video views, vlog, webinar, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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