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NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Fine Bros Backlash and the Problem with Licensing Video Content

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This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the

Posted in brands, Buzzfeed, comments, Content ID, copyright, formats, legal, licensing, television, trademark, viacom, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

U.S. Appeals Court: YouTubers Must Consider Fair Use Before Removing Video Content

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The automatic removal of video content due to copyright infringement claims may soon be a thing of the past after a new ruling by the 9th U.S. Circuit Court of Appeals. The decision confirms that copyright and license holders will

Posted in Content ID, copyright, fair use, lawsuit, original content, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Content ID for Video is Coming, Addresses Freebooting

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The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.

Posted in Content ID, Facebook, freebooting, rights management, Social Video, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

Facebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages

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Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That’s almost 3x the views of the top branded Facebook pages like

Posted in compilations, Content ID, copyright, digital video, Facebook, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, viral, YouTube Marketing Tips Tagged with: , ,

Why Vine Compilations are Taking Off on Facebook

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Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.

Posted in Content ID, Facebook, freebooting, Micro Video, short-form, Social Video, strategy, uploading, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Why the YouTube 301+ View Counter Change is Important

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The YouTube view counter freezing at 301+ views has been a source of frustration for many creators over the years, even though it was introduced to stop spammers inflating views by whatever means they could. Now it’s being dropped in

Posted in Content ID, copyright, Facebook, social network, Twitter, Video Production Tips, Vine, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

6 Killer Reasons Why YouTube Is Still King of Online Video

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From the amount of hype and buzz other video sites have received in the past couple of years, you’d think YouTube was dead in the water. But far from it. Google’s video platform still has some killer features that make

Posted in analytics, autoplay, Content ID, copyright, Facebook, Google, Instagram, marketing, metrics, monetization, search engine, Twitter, video destination, Video Production Tips, Vine, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Using Copyrighted Music in Videos: When is it Legal?

Copyright law can be a minefield to navigate, and many thousands of creators may not even be aware that they are in breach of the law by using copyrighted music in their videos. We take a look at the issues

Posted in audio, commercial, Content ID, copyright, fair use, lawsuit, legal, original content, royalty free, soundtrack, Video & The Law, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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