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5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

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Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

12 Brand New Slides Every Video Marketer Should Read Right Now

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The legendary Mary Meeker has released 213 brand new state-of-the-internet slides for 2016. Here’s the insights, trends, and new data that video marketers NEED to know.

Posted in advertising, broadcast, consumption, digital advertising, engagement, Facebook, Google, India, live stream, mobile, SnapChat, social media, social network, statistics, streaming, Twitter, user-generated content, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

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A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That’s an increase of 55% over the next 5 years.

Posted in connected devices, consumption, Internet of Things, mobile, Mobile Video, predictions, report, short-form, smartphone, social network, streaming, study, tablet, teens, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

12 Reasons Why Video is Changing Everything for Traditional Media

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2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

How NowThis Became the Most Watched News Publisher on Facebook

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NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Posted in 18-34, 360 degree video, brands, consumption, demographics, distribution, engagement, Facebook, Facebook Video, Millennials, news and politics, NowThis, partnership, playlists, political, publishing, short-form, social media, Social Video, strategy, video marketing, video platforms, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Social Video Way More Important than TV for Generation Z

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13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

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Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That’s the equivalent of 7 trillion video clips uploaded – 2.5 daily video clips for every person

Posted in Cisco, connected devices, consumption, forecast, mobile, Mobile Video, predictions, smartphone, study, tablet, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

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YouTube’s Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We

Posted in CES, consumption, digital video, Google, Michelle Phan, mobile, Mobile Video, Video Industry Events, video marketer, video marketing, Video Production Tips, Web Video Industry News, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

71% of Companies Plan to Increase their Video Marketing Budget – Because it Works! [Study]

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A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget

Posted in brand awareness, brands, consumption, engagement, marketing, strategy, study, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

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