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Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted

Posted in Cisco, connected TV, consumption, engagement, events, Global Video Index, long-form, mobile, Mobile Video, Ooyala, report, short-form, smartphone, statistics, tablet, TV, video marketer, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering

Posted in accessibility, Adobe, browser, connected TV, consumption, digital video, engagement, Market Share, metrics, mobile, OTT, programmatic, report, smartphone, sports, streaming, study, tablet, TV, video ad, Video Advertising, Video Production Tips, Video Trends & Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40%

Posted in broadband, connected TV, consumption, games, Hulu, Netflix, Nintendo, OTT, Playstation, PS4, streaming, video apps, Video Production Tips, Video Trends & Research, Xbox, YouTube Marketing Tips Tagged with: , ,

Rainy Days & Big Screens Push Online Video Engagement

According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However,

Posted in connected TV, consumption, digital video, engagement, Global Video Index, long-form, mobile, Mobile Video, Ooyala, research, tablet, TV, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

50% of Video Views Will Be Via Mobile in 2016 [Research]

27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want

Posted in bandwidth, Cisco, connected TV, Global Video Index, long-form, mobile, Mobile Video, Ooyala, research, smartphone, tablet, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

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