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3 Big YouTube Numbers Video Marketers Need to Care About

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Some pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Posted in algorithm, analytics, brands, Comscore, engagement, marketing, metrics, Mobile Video, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

12 Reasons Why Video is Changing Everything for Traditional Media

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2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

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BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn’t include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or

Posted in analytics, Buzzfeed, collaboration, Comscore, engagement, Facebook, Google, Instagram, marketing, metrics, mobile, Pinterest, SnapChat, social media, social network, Social Video, subscribers, Twitter, video marketer, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Is YouTube Really Now Worth More Than $70 Billion?

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Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?

Posted in Bloomberg, Comscore, Google, research, statistics, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn’t replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.

Posted in ads, advertising, Adwords, brands, Comscore, comScore Video Metrix, display advertising, Facebook, Google, marketing, strategy, video ad, Video Advertising, video marketer, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It’s been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video

Posted in ads, advertising, auto-play, brand awareness, brands, Comscore, comScore Video Metrix, digital video, distribution, engagement, Facebook, metrics, original content, partner program, publishing, social media, Social Video, statistics, uploading, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

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