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Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn’t replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.

Posted in ads, advertising, Adwords, brands, Comscore, comScore Video Metrix, display advertising, Facebook, Google, marketing, strategy, video ad, Video Advertising, video marketer, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It’s been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video

Posted in ads, advertising, auto-play, brand awareness, brands, Comscore, comScore Video Metrix, digital video, distribution, engagement, Facebook, metrics, original content, partner program, publishing, social media, Social Video, statistics, uploading, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

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