Blog Archives

Auto Added by WPeMatico

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

youtube-advertising-magazine-format-200x133

Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Hyundai-A-Better-Super-Bowl-200x134

We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why Your Video Needs Music (And Where To Get it)

find-music-for-online-video-200x133

Music adds depth to an online video, and keeps the viewer engaged throughout. A great soundtrack can make a good video into a great one – but how do you source the music you need?

Posted in attribution, audio, commercial, copyright, creative commons, licensing, music video, social network, soundtrack, video marketing, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Facebook is Driving 92% of Video Views for Taco Bell

taco-bell-video-marketing-strategy-200x133

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is

Posted in ads, brands, commercial, engagement, Facebook, Instagram, Micro Video, Millennials, short-form, social media, Social Video, TubularLabs, Twitter, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

How Turkish Airlines is Winning Big at Video Marketing

turkish-airlines-video-marketing-200x112

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?

Posted in advertising, brands, case study, commercial, marketing, Millennials, mobile, Mobile Video, selfie, storytelling, travel, Video Advertising, video marketer, video marketing, Video Production Tips, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

brand-lift-super-bowl-2016-video-ads-200x139

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their

Posted in ads, brand awareness, commercial, engagement, Facebook, Google, marketing, metrics, social network, Social Video, Super Bowl, super bowl ads, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

video-ads-january-2016-youtube-200x100

Political video ads claimed 3 out of the 10 most viewed video ads on YouTube in January 2016. With caucus and primary season heating up, the candidates in the U.S. election race are turning to YouTube to get their message

Posted in ads, advertising, commercial, engagement, political, Super Bowl, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

6 Ways to Promote Your Music Video on YouTube (if You're Not as Big as Taylor Swift)

promote-music-video-youtube-200x133

Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don’t have to be Taylor Swift to generate views

Posted in audio, collaboration, commercial, crowdfunding, description, editing, music video, musicians, optimization, Patreon, subscribers, Vevo, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

selfie-shootout-top-youtube-ad-of-past-10-years-200x113

As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let’s take a look

Posted in commercial, engagement, GoPro, marketing, Super Bowl, super bowl ads, TubularLabs, video ad, Video Advertising Trends & Tips, Video Production Tips, viral marketing, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories