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Meet The Brands Who Broke Into the Mainstream with YouTube


YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video

Posted in advertising, branded content, branded video, brands, commerce, content marketing, e-commerce, engagement, GoPro, influencers, Millennials, Periscope, social media, user experience, video ad, video marketing, Video Production Tips, video views, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase


Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and

Posted in Black Friday, Christmas, commerce, engagement, gadgets, Google, mobile, research, study, unboxing, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average

Posted in brands, commerce, conversion, e-commerce, engagement, explainer video, LiveClicker, mobile, optimization, product videos, report, research, survey, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing

Posted in ads, advertising, brands, collaboration, commerce, commercial, engagement, influencers, marketing, product placement, strategy, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase

Posted in ads, advertising, analytics, Apple, commerce, Google, mobile, Mobile Video, smartphone, streaming, subscription service, tablet, Video Production Tips, watch time, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Analytics and TrueView for E-commerce [TubeTalk #38]

What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.

Posted in Adsense, advertising, analytics, commerce, e-commerce, engagement, Google, pay per click, podcast, pre-roll, tips, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

In this Creator’s Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos

Posted in commerce, conversion, e-commerce, eCommerce Video, marketing, sales, video marketing, Video Production Tips, Videos About Video, YouTube Marketing Tips Tagged with: , ,

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