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Branded Content & Online Video: Top Takeaways from Three Industry Leaders

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There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.

Posted in branded content, brands, collaboration, gaming, influencers, Microsoft, subscribers, TubularLabs, Twitch, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How SketchShe are Turning Viral Video Success into Long-term Business Success

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SketchShe, the comedy threesome that went viral with their lip sync videos, share some insight into working with brands, and turning viral video success into long-term business success.

Posted in actors, Australia, beauty, brands, collaboration, end slate, Facebook, influencers, Instagram, social media, Vidcon, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

How My Cupcake Addiction Found A Delicious Recipe for Working with Brands

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My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest

Posted in brands, collaboration, exposure, Facebook Video, influencers, Instagram, live stream, marketing, paid media, social media, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

17 Tips from the Industry and Creator Tracks at VidCon 2016

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VidCon 2016 may be over, but we bring you 17 of the best tips we picked up from the Creator and Industry Track seminars at this year’s event.

Posted in analytics, brands, collaboration, engagement, exposure, FTC, marketing, metrics, remarketing, SnapChat, sponsorship, thumbnails, tips, Vidcon, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

VidCon 2016: Top Experts to Unlock Video Industry Secrets

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The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won’t want to miss this event!

Posted in collaboration, digital video, engagement, Facebook, live stream, optimization, SnapChat, Social Video, social video marketing, Vidcon, Video Industry Events, video marketing, video platforms, Video Production Tips, video views, viral, virtual reality, watch time, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

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BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn’t include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or

Posted in analytics, Buzzfeed, collaboration, Comscore, engagement, Facebook, Google, Instagram, marketing, metrics, mobile, Pinterest, SnapChat, social media, social network, Social Video, subscribers, Twitter, video marketer, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Late Night Television's Takeover of YouTube

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Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television’s

Posted in advertising, brands, broadcast, channel trailer, collaboration, end slate, engagement, strategy, subscribers, television, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Video Marketing is About the Audience Not the Marketers

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A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all

Posted in advertising, agencies, brands, broadcast, collaboration, digital video, engagement, Google, Michelle Phan, mobile, television, Vidcon, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign

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Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns?

Posted in advertising, brands, collaboration, earned media, influencers, social media, strategy, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

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VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

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