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How Turkish Airlines is Winning Big at Video Marketing

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When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?

Posted in advertising, brands, case study, commercial, marketing, Millennials, mobile, Mobile Video, selfie, storytelling, travel, Video Advertising, video marketer, video marketing, Video Production Tips, viral, YouTube, YouTube Creator Playbook, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

How to Keep on Top of Video Marketing News, Trends, and Insights

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Keeping up with video marketing news, trends, tips, and insights can be a real challenge. We take a look at some of the resources you can use to keep pace with the latest developments.

Posted in advertising, brands, case study, conversion, digital video, engagement, Facebook, Google, Instagram, marketing, TubularLabs, Twitter, video marketer, video marketing, Video Production Tips, video strategies, video views, Vine, YouTube, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

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Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency

Posted in analytics, brands, case study, engagement, interview, marketing, metrics, optimization, programming, strategy, subscribers, video marketer, Video Production Tips, video views, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube optimization Tagged with: , ,

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

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When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of

Posted in autoplay, branded content, branded video, brands, case study, engagement, Facebook, marketing, social network, Social Video, strategy, TubularLabs, video campaign, video marketing, video platforms, Video Production Tips, video views, whitepaper, YouTube, YouTube Marketing Tips Tagged with: , ,

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]

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Video plays a critical role in General Electric’s mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its

Posted in case study, digital video, fortune 500, Fullscreen, IAB, MCN, programming, social media, storytelling, strategy, video marketer, Video Production Tips, Web Series, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking

Posted in advertising, brands, case study, commercial, engagement, events, football, Google, hero, hub, hygiene, marketing, sports, strategy, Super Bowl, super bowl ads, tent-pole, Video Advertising, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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