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The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

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There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video

Posted in algorithm, autoplay, brands, call-to-action, engagement, Facebook, marketing, mobile, newsjacking, social media, social network, strategy, uploading, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising,

Posted in annotations, brands, call-to-action, charities, description, Fan Funding, how-to, Kickstarter, Livestream, mobile, mobile annotations, Mobile Video, non-profit, optimization, playlists, subscribers, Video Production Tips, Video Tools & Software, watch time, YouTube, YouTube Cards, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Generate More Video Views With Facebook's Call-to-action Feature

Did you know you can guide users into watching a brand or campaign video with Facebook’s free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.

Posted in Android, brands, call-to-action, Facebook, iOS, Social Video, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

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