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Video Marketers: Stop Using 'Reach' as the Go-to Metric

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YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should ‘reach’ be the only metric that continues to matter to the industry?

Posted in advertising, Adwords, agencies, brands, cable, digital video, engagement, Facebook, Google, Instagram, Newfronts, TubularLabs, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

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The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Q2 Report: What Marketers Need to Know – HUGE ↑ Watch-Time, Mobile & Ad Spend

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Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That’s the fastest growth rate in viewing time the site has seen in 2

Posted in ads, advertising, brands, cable, engagement, Facebook, Google, Interactive Cards, marketing, mobile, Mobile Video, smartphone, statistics, video ad, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each

Posted in broadcast, cable, Chromecast, consumption, discovery, live stream, marketing, mobile, Nielsen, report, smartphone, streaming, tablet, television, TV, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site’s history? We take a look at some of the possible changes ahead for YouTube, and what that could

Posted in ad campaign, ads, advertising, branded content, brands, broadcast, cable, cable TV, digital video, distribution, network, Newfronts, programming, studios, television, Video Production Tips, watch time, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

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