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We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering

Posted in accessibility, Adobe, browser, connected TV, consumption, digital video, engagement, Market Share, metrics, mobile, OTT, programmatic, report, smartphone, sports, streaming, study, tablet, TV, video ad, Video Advertising, Video Production Tips, Video Trends & Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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