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Top Ten List of Letterman Late Show Clips & Videos on YouTube

David Letterman’s legendary ‘Late Show’ residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other ‘traditional’ broadcasters, but gave

Posted in broadcast, broadcaster, CBS, celebrity, engagement, Facebook, TV, Vevo, Video Production Tips, Video Statistics & Market Research, viral, Web Video Industry News, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an

Posted in ads, advertising, broadcaster, digital advertising, digital video, Freewheel, Internet TV, long-form, metrics, monetization, paywall, publishing, streaming, subscription service, television, TV Everywhere, Video Advertising, video marketer, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement

Posted in Adobe, algorithm, analytics, brands, broadcast, broadcaster, collaboration, engagement, metrics, Nielsen, partnership, relevance, research, smartphone, tablet, TV advertising, viacom, video ad, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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