Blog Archives

Auto Added by WPeMatico

How to Convert a Viral Video Viewer: The Harmon Brothers Model

viral-video-harmon-brothers-200x133

The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

Posted in advertising, branded video, branding, conversion, Facebook, marketing, Orabrush, video marketing, Video Production Tips, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

5-reasons-online-video-marketing-200x124

The statistics don’t lie – online video is huge. If your business hasn’t yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you’re left behind.

Posted in branding, conversion, Facebook, Instagram, marketing, mobile, social media, strategy, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The NBA is Crushing Other Sports Brands on Social Video

nba-social-video-200x113

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer

Posted in best practices, branding, brands, comments, description, engagement, Facebook Video, marketing, NBA, players, playlists, Social Video, sports, subscribers, thumbnails, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

7 Tips for a Successful Snapchat Video Marketing Campaign

tips-snapchat-video-marketing-200x156

Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a look at 7 tips for a successful Snapchat video marketing campaign that brands can implement today.

Posted in branding, brands, engagement, mobile, Mobile Video, SnapChat, social media, Social Video, video ad, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

6 Killer Tips to Make Your Custom Thumbnails Pop

6-tips-best-video-custom-thumbnails-youtube-200x199

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these

Posted in algorithm, best practices, branding, Buzzfeed, custom thumbnails, optimization, strategy, tips, Video Production Tips, Video SEO, YouTube, YouTube Marketing Tips Tagged with: , ,

How Home Depot is Winning with How-To Video Content

home-depot-how-to-videos-youtube-200x145

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It’s a great example

Posted in brand awareness, branding, custom thumbnails, engagement, hero, hub, hygiene, marketing, tent-pole, video campaign, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How to Create Awesome Video Content with 'Reel' Video Marketer – Margaret Laney [Interview]

awesome-content-200x133

Margaret Laney, former Chief Marketing Officer at AwesomenessTV, has worked with some of the biggest YouTubers in the business. In this exclusive interview, she gives us her expert insights into creating a killer video content marketing strategy.

Posted in algorithm, analytics, branding, brands, digital media, DreamWorks, influencers, optimize, Reel Winners, SnapChat, social media, strategy, thumbnails, Vessel, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What I Learned by Missing the First Week of Digital Content NewFronts

2015-newfronts-200x138

The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.

Posted in advertising, auto-play, autoplay, branding, Facebook Video Ads, IAB, metrics, Newfronts, Pew Research, programming, research, Video Advertising, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.

Posted in branding, brands, Facebook, freebooting, original content, pre-roll, Samsung, sketch comedy, smartphone, story, subscribers, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald’s USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the

Posted in branding, Canada, corporate, engagement, influencers, social media, social media marketing, Social Video, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories