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Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Brands Can Make the Most Out of Christmas Video Marketing

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It’s that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer),

Posted in ad campaign, brand awareness, Christmas, engagement, Facebook Video, metrics, Mobile Video, retail, Tubular, Video Advertising, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

No, Marketers, Not All Video is Created Equal

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Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better

Posted in ads, brand awareness, brands, monetization, social media, social network, Social Video, strategy, syndication, video marketing, video player, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

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Viewers love a good viral video – video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren’t shown a viral video from a

Posted in brand awareness, brands, engagement, Facebook, influencers, marketing, metrics, thumbnails, video campaign, Video Production Tips, Video SEO, video views, viral, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

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Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their

Posted in ads, brand awareness, commercial, engagement, Facebook, Google, marketing, metrics, social network, Social Video, Super Bowl, super bowl ads, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

A Video Marketer’s Playbook for Winning the Big Game in 2016

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Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, Super Bowl, TV advertising, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

71% of Companies Plan to Increase their Video Marketing Budget – Because it Works! [Study]

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A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget

Posted in brand awareness, brands, consumption, engagement, marketing, strategy, study, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

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