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OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday

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Video innovators OK Go have released yet another spectacular state-of-the-art video, which has already generated over 5M views on YouTube alone. The band teamed up with Morton Salt to produce this magical slowmo clip, as part of the #GivingTuesday campaign.

Posted in Black Friday, branded video, brands, Facebook Video, music video, OK Go, slow motion, slowmo, Vevo, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

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Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and

Posted in Black Friday, Christmas, commerce, engagement, gadgets, Google, mobile, research, study, unboxing, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

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Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube

Posted in Black Friday, demographics, Google, Google Trends, Quantcast, retail, sales, search engine, Thanksgiving, TV, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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