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YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

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If your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment

Posted in 4K, bandwidth, best practices, broadcast, closed captions, description, live stream, live streaming, live video, Live Video Streaming, marketing, playlists, social media, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube live, YouTube Marketing Tips Tagged with: , ,

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

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Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best

Posted in algorithm, best practices, brands, distribution, engagement, Facebook, live stream, Live Video Streaming, marketing, metrics, Social Video, social video marketing, strategy, Tubular Insights, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, whitepaper, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Facebook Video: Expert Insights & Latest Best Practices [Interview]

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Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

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We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

Posted in bandwidth, best practices, brands, broadcast, distribution, Facebook, live stream, Live Video Streaming, marketing, Meerkat, mobile, optimization, Periscope, ReelSEO, social network, strategy, streaming, Twitter, video marketer, video marketing, Video Production Tips, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

Conversations & Connections: Why VidCon 2016 Was the Best Yet

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Over 25,000 online video professionals, creators, fans, and press attended VidCon 2016, and this year’s event was the best yet in terms of content, connections, and conversations.

Posted in best practices, events, ReelSEO, Vidcon, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Your B2B Business Can Get Real Long-Tail Value From YouTube

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A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload.

Posted in algorithm, best practices, custom thumbnails, embed, marketing, optimization, search results, Social Video, tips, Video Production Tips, YouTube, YouTube Channel, YouTube long-tail, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

The NBA is Crushing Other Sports Brands on Social Video

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The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer

Posted in best practices, branding, brands, comments, description, engagement, Facebook Video, marketing, NBA, players, playlists, Social Video, sports, subscribers, thumbnails, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

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