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Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

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We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

Posted in bandwidth, best practices, brands, broadcast, distribution, Facebook, live stream, Live Video Streaming, marketing, Meerkat, mobile, optimization, Periscope, ReelSEO, social network, strategy, streaming, Twitter, video marketer, video marketing, Video Production Tips, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

500 Million People are Watching Facebook Videos Every Day

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500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That’s just native uploads, it doesn’t include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about

Posted in bandwidth, engagement, Facebook, Facebook Video, Instagram video, mobile, Mobile Video, SnapChat, social network, Social Video, tent-pole, video marketer, video marketing, Video Production Tips, video views, Vine, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

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Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you

Posted in Aspect Ratio, audio, bandwidth, comments, engagement, marketing, Video Production Tips, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

Is 4K Video Quality Critical for Online Creators?

There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when

Posted in 4K, bandwidth, Google, search results, streaming, Video Production Tips, Video Technology, YouTube, YouTube Marketing Tips Tagged with: , ,

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How

Posted in 4K, bandwidth, bitrate, consumption, distribution, encoding, optimization, players, real time, Rich Media, streaming, user experience, video on demand, Video Production Tips, Video Technology, VOD, YouTube Marketing Tips Tagged with: , ,

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world’s foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

Posted in adaptive streaming, bandwidth, captioning, captions, closed captions, HTML5, interactive video, JW Player, long-form, Mobile Video, Netflix, ReelSummit, streaming, video ad, Video Advertising, Video Production Tips, Video Technology, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week’s Creator’s Tip, Jeroen “JW” Wijering, the co-founder of JWPlayer, and one of the world’s leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Posted in Apple, bandwidth, best practices, bitrate, consumption, encoding, hosting, HTML5, live stream, long-form, marketing, mobile, Mobile Video, mp4, optimization, playback, resolution, short-form, smartphone, streaming, tablet, Video Production Tips, video views, Videos About Video, YouTube Marketing Tips Tagged with: , ,

50% of Video Views Will Be Via Mobile in 2016 [Research]

27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want

Posted in bandwidth, Cisco, connected TV, Global Video Index, long-form, mobile, Mobile Video, Ooyala, research, smartphone, tablet, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

Facebook Video Auto-play Driving Up Mobile Costs (How to Stop That)

Facebook’s video auto-play feature has had a mixed reception from users who either welcome its convenience, or who find the whole format to be incredibly intrusive. No matter which camp your feet are firmly planted in, if you have the

Posted in auto-play, bandwidth, brands, Facebook, Instagram, meme, mobile, report, Social Video, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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