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Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Future of Marketing Lies with YouTube & Facebook Video

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A new report confirms that 48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.

Posted in B2B, B2C, brands, content marketing, digital video, Facebook Video, Instagram, mobile, SnapChat, social media, social network, video marketer, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

3 Top Tips for a Successful B2B Marketing Video Strategy [Creator's Tip #168]

43% of businesses looking to source a product or service from another brand use online video as part of their research process. So, how do you make your B2B video stand out from the crowd? We show you 3 ways

Posted in B2B, B2C, content marketing, keywords, optimize, strategy, video marketing, Video Production Tips, Videos About Video, YouTube Marketing Tips Tagged with: , ,

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has

Posted in B2B, B2C, brands, content marketing, conversion, engagement, exposure, hosting, metrics, report, research, ROI, strategy, study, survey, video marketing, Video Production Tips, Video Trends & Research, Vimeo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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