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Publishers Get Ready: All Facebook Videos To Autoplay with Sound on Mobile

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Facebook has announced that all videos in the News Feed on mobile are to autoplay with sound as users scroll past. So, publishers need to ensure that any background music or sound effects enhance, rather than detract from, the viewer

Posted in audio, autoplay, Facebook, Facebook Video, mobile, Social Video, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

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A month into a project to rediscover online video in 2016, and we’ve noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of

Posted in autoplay, discovery, engagement, Facebook, Google, home page, Social Video, thumbnails, user experience, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Facebook Video Billionaires: Record Breaking August Views

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For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that

Posted in autoplay, copyright, Facebook, social network, Social Video, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

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When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of

Posted in autoplay, branded content, branded video, brands, case study, engagement, Facebook, marketing, social network, Social Video, strategy, TubularLabs, video campaign, video marketing, video platforms, Video Production Tips, video views, whitepaper, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Raises its Video Game with Revenue Share for Creators

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There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue

Posted in ads, advertising, algorithm, autoplay, brands, Facebook, freebooting, Funny or Die, metrics, monetization, social network, Social Video, video ad, Video Advertising, video destination, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

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There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video

Posted in algorithm, autoplay, brands, call-to-action, engagement, Facebook, marketing, mobile, newsjacking, social media, social network, strategy, uploading, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

6 Killer Reasons Why YouTube Is Still King of Online Video

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From the amount of hype and buzz other video sites have received in the past couple of years, you’d think YouTube was dead in the water. But far from it. Google’s video platform still has some killer features that make

Posted in analytics, autoplay, Content ID, copyright, Facebook, Google, Instagram, marketing, metrics, monetization, search engine, Twitter, video destination, Video Production Tips, Vine, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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