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Chevrolet Drives Huge Video Views to Become Most Watched Auto Brand

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Chevrolet has overtaken Nissan to become the most-watched automotive brand, generating nearly 104M video views in June 2016. We take a look at the video properties that are driving success for Chevrolet as part of its multi-platform video strategy.

Posted in automotive, brands, Chevrolet, Facebook, marketing, strategy, Tubular, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Is Video Marketing for the Car Industry Stuck in Second Gear?

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Why are so many car manufacturers stuck in second gear when it comes to using video marketing? They are missing an opportunity to generate even more global visibility via social video sites like YouTube, Facebook, Instagram, and Vine.

Posted in automotive, brands, influencers, marketing, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]

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Consumers are increasingly turning online to research and review the car they are looking to purchase, and video is playing a big part in the customer sales cycle. Nearly 70% of people who used YouTube as part of their car

Posted in automotive, brands, consumption, Google, Google Trends, marketing, mobile, report, research, smartphone, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube & The Automotive Industry: BMW Laps the Competition with 4.8 Billion Views [Infographic]

BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic

Posted in automotive, brands, earned media, Facebook, influencers, infographic, research, social media, social network, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it’s Mobile that’s on target to outgrow Search

Posted in ads, advertising, automotive, brands, digital video, display advertising, IAB, mobile, Mobile Video, mobile video advertising, report, retail, Rich Media, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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