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Facebook Video: Expert Insights & Latest Best Practices [Interview]

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Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

What I Learned by Missing the First Week of Digital Content NewFronts

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The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.

Posted in advertising, auto-play, autoplay, branding, Facebook Video Ads, IAB, metrics, Newfronts, Pew Research, programming, research, Video Advertising, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

YouTube Removes Facebook as a 'Connected Account' for Creators

YouTube has quietly removed the ability for channels to add Facebook as a ‘Connected Account’. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or

Posted in auto-play, autoplay, engagement, Facebook, social media, social network, Social Video, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Facebook Vs. YouTube: Why It's Like Comparing Apples to Oranges

Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?

Posted in algorithm, analytics, auto-play, brands, copyright, engagement, Facebook, metrics, strategy, subscribers, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It’s

Posted in algorithm, auto-play, exposure, Facebook, Google, Instagram, long-form, search results, short-form, social media, Social Video, strategy, Tumblr, Twitter, video discovery, video marketing, Video Production Tips, video search, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

We're Posting 75% More Videos to Facebook Than We Did a Year Ago

Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site’s video auto-play feature means that more than 50% of daily users watch at least one video a day.

Posted in auto-play, brands, engagement, Facebook, Instagram, mobile, optimize, short-form, social network, Social Video, Twitter, video platforms, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Direct Video Uploads Surpass YouTube Shares on Facebook – For First Time!

For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.

Posted in auto-play, brands, discovery, embed, engagement, Facebook, marketing, mobile, social media, social network, Social Video, strategy, uploading, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It’s been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video

Posted in ads, advertising, auto-play, brand awareness, brands, Comscore, comScore Video Metrix, digital video, distribution, engagement, Facebook, metrics, original content, partner program, publishing, social media, Social Video, statistics, uploading, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren’t the “game changer” that some had predicted, and advertisers

Posted in ads, auto-play, Facebook, metrics, social media, social network, Social Video, video ad, Video Advertising, video marketer, Video Production Tips, video views, viral video, viral video chart, YouTube, YouTube Marketing Tips Tagged with: , ,

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