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Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

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Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

How-to Record 4K Video on Your New iPhone 6s, 6s Plus

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The new iPhone 6s and 6s Plus models come with 4K recording functionality, but not as standard. We show you how to enable this functionality in three very easy steps.

Posted in 4K, Apple, camera, film, formats, iOS, iPhone, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for ‘Apple Watch’ content in the last 7 days, only 2 million belong to the brand itself.

Posted in Apple, branded video, brands, engagement, Facebook, iPad, iPhone, parodies, review, smosh, subscribers, TubularLabs, user-generated content, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, wearables, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views

Posted in ads, Apple, branded video, brands, digital video, earned media, iPhone, marketing, Nike, report, research, Samsung, smartphone, soccer, strategy, video ad, Video Advertising, video campaign, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase

Posted in ads, advertising, analytics, Apple, commerce, Google, mobile, Mobile Video, smartphone, streaming, subscription service, tablet, Video Production Tips, watch time, YouTube, YouTube Marketing Tips Tagged with: , ,

The Top 20 Most Shared Online Video Ads For September 2014

The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September

Posted in ads, advertising, Apple, brands, commercial, meme, Playstation, PS4, Samsung, Super Bowl, video ad, Video Advertising, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple’s reputation. The biggest sales ever of the newest product from technology’s most beloved brand took a big

Posted in Apple, brands, earned media, iOS, iPhone, parody, Samsung, unboxing, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week’s Creator’s Tip, Jeroen “JW” Wijering, the co-founder of JWPlayer, and one of the world’s leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Posted in Apple, bandwidth, best practices, bitrate, consumption, encoding, hosting, HTML5, live stream, long-form, marketing, mobile, Mobile Video, mp4, optimization, playback, resolution, short-form, smartphone, streaming, tablet, Video Production Tips, video views, Videos About Video, YouTube Marketing Tips Tagged with: , ,

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential

Posted in Adobe, Adobe Premiere, ads, Apple, Final Cut, Final Cut Pro, how-to, iMovie, infographic, iOS, iPad, iPhone, marketing, mobile, QuickTime, screencast, strategy, Techsmith, tips, video apps, video marketing, video production, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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