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8 Reasons Why Consumers Will Watch and Engage With Your Video


Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Posted in agencies, AOL, brands, digital video, engagement, Facebook, Instagram, marketing, metrics, Millennials, Mobile Video, Nielsen, pre-roll, Verizon, video ad, video marketer, video marketing, video platforms, Video Production Tips, Yahoo, YouTube Marketing Tips Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]


The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

List of Video Search Engines and Video Search Web Sites (Updated)


YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the

Posted in AOL, Bing, Google, Google Trends, search engine, search results, Social Video, Video Production Tips, video search, Video SEO, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?


Impressions have always been the standard metric when it comes to video advertising, but there’s a new KPI in town – the ‘Attention Index’. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is

Posted in ads, advertising, analytics, AOL, digital video, IAB, metrics, Millennials, research, survey, television, video ad, Video Advertising, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers – just like special interest magazines once did. The success of each endeavor depends

Posted in advertising, AOL, content marketing, Fullscreen, Google, marketing, programming, strategy, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

James Franco Hits AOL Originals by ‘Making a Scene’

Actor and polymath James Franco has dabbled in producing a web series before, but he’s about to make his AOL Original debut with ‘Making a Scene’. The innovative 10-episode comedy, which showcases Franco’s recreation of cinema’s most iconic moments, lands

Posted in acting, actors, AOL, film, Internet TV, movies, Video Production Tips, Web Series, YouTube Marketing Tips Tagged with: , ,

AOL’s ‘True Trans with Laura Jane Grace’ to Premiere October 10

AOL has announced that the first four episodes of “True Trans with Laura Jane Grace” will premiere on the AOL On Originals home page on October 10, 2014, in a special advance celebration of National Coming Out Day. The 10-episode

Posted in AOL, LGBT, Video Production Tips, Web Series, web show, YouTube Marketing Tips Tagged with: , ,

YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.

Posted in ads, advertising, AOL, attribution, conversion, Facebook, marketing, research, social media, social network, study, Twitter, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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