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AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

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Artificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Posted in AI, analytics, big data, engagement, Google, machine learning, marketing, monetization, research, Tubular, video ad, Video Advertising, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

3 Big YouTube Numbers Video Marketers Need to Care About

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Some pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Posted in algorithm, analytics, brands, Comscore, engagement, marketing, metrics, Mobile Video, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Facebook Video: Expert Insights & Latest Best Practices [Interview]

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Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

17 Tips from the Industry and Creator Tracks at VidCon 2016

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VidCon 2016 may be over, but we bring you 17 of the best tips we picked up from the Creator and Industry Track seminars at this year’s event.

Posted in analytics, brands, collaboration, engagement, exposure, FTC, marketing, metrics, remarketing, SnapChat, sponsorship, thumbnails, tips, Vidcon, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How to Use Sequential Retargeting in Google Adwords for YouTube

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Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the

Posted in advertising, Adwords, analytics, brands, Google, marketing, remarketing, retargeting, strategy, video ad, Video Advertising, Video Production Tips, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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