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Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

8 Reasons Why Consumers Will Watch and Engage With Your Video

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Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Posted in agencies, AOL, brands, digital video, engagement, Facebook, Instagram, marketing, metrics, Millennials, Mobile Video, Nielsen, pre-roll, Verizon, video ad, video marketer, video marketing, video platforms, Video Production Tips, Yahoo, YouTube Marketing Tips Tagged with: , ,

Video Marketers: Stop Using 'Reach' as the Go-to Metric

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YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should ‘reach’ be the only metric that continues to matter to the industry?

Posted in advertising, Adwords, agencies, brands, cable, digital video, engagement, Facebook, Google, Instagram, Newfronts, TubularLabs, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New Video Marketing: Community, Not Content, is King

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The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it’s community engagement that is

Posted in advertising, agencies, B2B, brands, digital video, engagement, influencers, marketing, pre-roll, strategy, television, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Video Marketing is About the Audience Not the Marketers

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A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all

Posted in advertising, agencies, brands, broadcast, collaboration, digital video, engagement, Google, Michelle Phan, mobile, television, Vidcon, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

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Finding success on YouTube isn’t easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched

Posted in agencies, best practices, brands, GoPro, marketing, Samsung, Super Bowl, Video Advertising, video campaign, Video Production Tips, viral video, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

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The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

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Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

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According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

Posted in ad campaign, ads, advertising, agencies, engagement, Facebook, marketing, metrics, Social Video, survey, video ad, Video Advertising, Video Advertising Trends & Tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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