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Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How to Use Sequential Retargeting in Google Adwords for YouTube

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Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the

Posted in advertising, Adwords, analytics, brands, Google, marketing, remarketing, retargeting, strategy, video ad, Video Advertising, Video Production Tips, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Marketers: Stop Using 'Reach' as the Go-to Metric

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YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should ‘reach’ be the only metric that continues to matter to the industry?

Posted in advertising, Adwords, agencies, brands, cable, digital video, engagement, Facebook, Google, Instagram, Newfronts, TubularLabs, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

A Video Marketer’s Playbook for Winning the Big Game in 2016

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Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, Super Bowl, TV advertising, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing

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Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we’re not talking about how many new videos

Posted in Adwords, algorithm, best practices, social media, social media marketing, TubularLabs, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

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Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

How Video Marketers Can Use Google's Brand Lift Surveys for Extra Juicy Data

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Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly

Posted in advertising, Adwords, brand awareness, brands, Google, marketing, metrics, survey, video ad, Video Advertising, video campaign, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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