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YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

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YouTube has announced the introduction of ‘Shopping Ads’ which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner

Posted in 18-34, ads, Adwords for Video, brands, conversion, Interactive Cards, marketing, product placement, product videos, Video Advertising, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

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Up to now, video advertisers working on both ‘YouTube TrueView’ and ‘AdWords for Video’ campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining ‘Search’, ‘Display’, and

Posted in advertising, Adwords, Adwords for Video, analytics, conversion, formats, remarketing, video ad, Video Advertising, video campaign, Video Production Tips, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]

Adwords for Video is a great way of promoting your business on YouTube, and on this week’s ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber

Posted in advertising, Adwords, Adwords for Video, conversion, paid media, remarketing, retargeting, TubeTalk, video ad, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week’s TubeTalk, the best YouTube marketing podcast around.

Posted in Adwords for Video, annotations, best practices, brands, distribution, earned media, InVideo Programming, owned media, paid media, programming, subscribers, tips, video game, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

3 Ways To Drive Traffic From YouTube To Your Website [#TubeTalk #49]

This week’s ReelSEO TubeTalk podcast answers everything you need to know about driving traffic from YouTube to your website. We discuss how to link from YouTube to your website using description links, Call-To-Action overlays, and Associated Website Annotations.

Posted in ad campaign, ads, Adwords, Adwords for Video, affiliate marketing, analytics, annotations, podcast, search results, video campaign, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

On this week’s TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a “Similar to Watched a Video” remarketing list, and the best use of TrueView In-Display ads.

Posted in Adwords, Adwords for Video, formats, optimize, podcast, pre-roll, tips, video ad, video campaign, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube’s Ads Keyword Tool is no more, but we’d argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of

Posted in advertising, Adwords, Adwords for Video, algorithm, Google Trends, keyword research, keywords, video marketer, video marketing, Video Production Tips, Video SEO, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube optimization, YouTube Trends Tagged with: , ,

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube has removed its free Keyword Tool feature, and creators and marketers are now being encouraged to use Adwords for data about which keyterms are driving traffic to their videos.

Posted in Adwords, Adwords for Video, algorithm, analytics, keyword research, keywords, optimization, search results, Video Production Tips, Video SEO, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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