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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

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The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to

Posted in advertising, beauty, brands, demographics, engagement, Facebook, influencers, Instagram, marketing, social media, video marketing, Video Production Tips, video views, webinar, YouTube, YouTube Marketing Tips Tagged with: , ,

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

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We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year’s much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

Posted in advertising, brands, commercial, engagement, Facebook, football, social media, Super Bowl, super bowl ads, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

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Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video

Posted in advertising, brands, engagement, Facebook Video, Instagram, marketing, social media, social network, Social Video, Twitter, video marketer, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

8 of The Best British Christmas Video Ads of 2016

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Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys,

Posted in ads, advertising, brands, Christmas, Ebay, engagement, marketing, Tubular, United Kingdom, video ad, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How to Convert a Viral Video Viewer: The Harmon Brothers Model

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The legendary Harmon Brothers have a knack of turning viral video campaigns into real sales leads for their clients. We spoke to Daniel Harmon about their approach to video marketing campaigns.

Posted in advertising, branded video, branding, conversion, Facebook, marketing, Orabrush, video marketing, Video Production Tips, viral video, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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