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Memorial Day Weekend Movie Releases: How Three of The Big 2017 Trailers Performed Online

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Memorial Day Weekend is a hugely important tent-pole event for the movie industry as the big summer blockbusters go on release across the country. We take a look at how the trailers and teasers for three of 2017′s most anticipated

Posted in advertising, Disney, engagement, Facebook, film, Hollywood, influencers, Instagram, movie trailers, movies, social media, Social Video, studios, tent-pole, Time Warner, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

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The social video sharing app Musical.ly has 130M users, and with 12M new videos uploaded per day, brands shouldn’t ignore this opportunity to collaborate with influencers on the app.

Posted in advertising, brand awareness, branded content, brands, collaboration, influencer marketing, lip sync, live stream, live streaming, Livestream, Musical.ly, Social Video, Vidcon, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Time Inc. Takes a Shot at Fake News by Telling #NewFronts2017 to ‘Get Real’

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At #NewFronts 2017, Time Inc asserted that its properties could be trusted amid the furore around fake news, and brand safety concerns around social media advertising.

Posted in advertising, brands, digital video, documentary, Facebook, Instagram, marketing, Millennials, Mobile Video, original content, social media, Social Video, Twitter, Video Advertising, Video Industry Events, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Turner #NewFronts2017 Touts Bleacher Report, Teases Casey Neistat Project

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In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.

Posted in advertising, Bleacher Report, engagement, Facebook, Newfronts, programmatic, Samsung, Tubular, Turner, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Digital Video Trends Will Power #NewFronts 2017?

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Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

Posted in advertising, agencies, BBC, brands, digital advertising, digital video, Google, live video, marketing, Mobile Video, Newfronts, original content, programming, Twitter, VICE, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

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VidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

Posted in advertising, algorithm, branded video, conference, custom thumbnails, Facebook, influencer marketing, Instagram, Jim Louderback, original content, programmatic, SnapChat, social media, Social Video, tips, Tubular, Vidcon, Video Advertising, Video Industry Events, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

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