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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

A Day in the Life Of: Head of Brand Partnerships at ATTN:

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ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and

Posted in ads, ATTN, audience development, branded content, brands, engagement, Facebook, Google, Instagram, marketing, metrics, partnership, social media, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

8 of The Best British Christmas Video Ads of 2016

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Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys,

Posted in ads, advertising, brands, Christmas, Ebay, engagement, marketing, Tubular, United Kingdom, video ad, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How Facebook is Driving 92% of Video Views for Taco Bell

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Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is

Posted in ads, brands, commercial, engagement, Facebook, Instagram, Micro Video, Millennials, short-form, social media, Social Video, TubularLabs, Twitter, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

No, Marketers, Not All Video is Created Equal

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Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better

Posted in ads, brand awareness, brands, monetization, social media, social network, Social Video, strategy, syndication, video marketing, video player, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

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Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their

Posted in ads, brand awareness, commercial, engagement, Facebook, Google, marketing, metrics, social network, Social Video, Super Bowl, super bowl ads, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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