Blog Archives

Auto Added by WPeMatico

A Day in the Life Of: Head of Brand Partnerships at ATTN:

ATTN-A-Day-in-the-Life-200x103

ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and

Posted in ads, ATTN, audience development, branded content, brands, engagement, Facebook, Google, Instagram, marketing, metrics, partnership, social media, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

Video-Marketers-and-the-Changes-to-YouTube-and-Facebook-200x133

Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

8 of The Best British Christmas Video Ads of 2016

christmas-video-ads-uk-2016-200x133

Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys,

Posted in ads, advertising, brands, Christmas, Ebay, engagement, marketing, Tubular, United Kingdom, video ad, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Value of YouTube's New End Screens Feature for Brands and Publishers

youtube-end-cards-for-brands-and-publishers-200x133

YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

Online-Video-Metrics-that-Really-Matter-For-Brand-Advertisers-and-Their-Ad-Agencies-200x129

We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How Facebook is Driving 92% of Video Views for Taco Bell

taco-bell-video-marketing-strategy-200x133

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is

Posted in ads, brands, commercial, engagement, Facebook, Instagram, Micro Video, Millennials, short-form, social media, Social Video, TubularLabs, Twitter, video marketing, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

No, Marketers, Not All Video is Created Equal

not-all-video-created-equal-200x129

Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better

Posted in ads, brand awareness, brands, monetization, social media, social network, Social Video, strategy, syndication, video marketing, video player, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

brand-lift-super-bowl-2016-video-ads-200x139

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their

Posted in ads, brand awareness, commercial, engagement, Facebook, Google, marketing, metrics, social network, Social Video, Super Bowl, super bowl ads, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

video-ads-january-2016-youtube-200x100

Political video ads claimed 3 out of the 10 most viewed video ads on YouTube in January 2016. With caucus and primary season heating up, the candidates in the U.S. election race are turning to YouTube to get their message

Posted in ads, advertising, commercial, engagement, political, Super Bowl, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

video-marketing-fortune-50-200x131

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Recent Comments

    Categories