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Video Advertisers: Viewability and GRPs Are Not the Metrics You Need

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Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?

Posted in ad campaign, ad impressions, ads, advertising, brand awareness, brands, Facebook, Facebook Video Ads, Google, metrics, Video Advertising, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Streaming Media West 2014: Discount for ReelSEO Readers

Online video conference Streaming Media West 2014 is taking place on the 18-19th November in Huntingdon Beach, California, and ReelSEO readers get a fantastic discount of $200 off the cost of admission.

Posted in ad impressions, conference, discount code, events, Streaming Media West, Video Industry Events, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

YouTube Stars Generate Impressive CPM Growth, But Let’s Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to

Posted in ad impressions, ads, advertising, CPM, network, pre-roll, subscribers, Vidcon, Video Advertising, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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